A Vienna based small web- and app development agency with focus on the CMS Drupal. They were established in 2014 and were the first Austrian agency to provide Drupal training. These nerds and geeks strive to provide aesthetically pleasing and effective web- and app solutions, all the while spreading and improving the Drupal system.
THE BRIEF
Zlosch targets small and medium sized to large companies and organizations in Austria with focus on Vienna and its vicinity. Thus their direct target audience consists of managers, business executives and IT department managers, usually between the ages of 30-50. Efficient access to important information, transparency, reliability, and cost effectiveness are of great importance to them, but so is charming and relaxed communication, people they want to work with.
THE PROJECT
The main focus of the project was to find a logo that reflects the agencies' most important traits and values: professionalism, charm, clarity, geekiness and of course their concentration on Drupal. For every team member a mascot, based on the logo design, was developed for business cards and social media. Finally the business cards and social media profile designs were produced. By using clear, minimalist forms, mostly shades of grey and only an occasional splash of color (drupal blue) a professional look is achieved, while the cute, humorous character-designs establish a more charming, personal impression.
logo design: text and icon variation
The owl implies wisdom but is also a symbol for “nerds/ geeks”, the form of the eyes is based on the drupal logo. For online use an icon variation with focus on recognizability was created
The owl implies wisdom but is also a symbol for “nerds/ geeks”, the form of the eyes is based on the drupal logo. For online use an icon variation with focus on recognizability was created
character design, business cards and google header image
The mascot-style is heavily based on the logo design, but highlighting personal features of every single team member for the individual illustrations. These character designs are the heart of both business cards and social media header images.
The mascot-style is heavily based on the logo design, but highlighting personal features of every single team member for the individual illustrations. These character designs are the heart of both business cards and social media header images.